{"id":1738,"date":"2026-03-16T12:41:33","date_gmt":"2026-03-16T12:41:33","guid":{"rendered":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/?page_id=1738"},"modified":"2026-03-17T15:00:09","modified_gmt":"2026-03-17T15:00:09","slug":"projet-emblematique-ific","status":"publish","type":"page","link":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/projet-emblematique-ific\/","title":{"rendered":"IFIC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1738\" class=\"elementor elementor-1738\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61672c4b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"61672c4b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74f4839b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"74f4839b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ff65a3d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4ff65a3d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38e0baea elementor-widget elementor-widget-heading\" data-id=\"38e0baea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IFIC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1495a768 elementor-widget elementor-widget-text-editor\" data-id=\"1495a768\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>L&rsquo;\u00e9cole de communication et de journalisme<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac8fe21 elementor-widget elementor-widget-heading\" data-id=\"6ac8fe21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contexte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5a4123 elementor-widget elementor-widget-text-editor\" data-id=\"1e5a4123\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de mon alternance au sein de l\u2019agence de communication Marc Production, j\u2019ai particip\u00e9 \u00e0 la mise en place de la communication de l\u2019IFIC, sp\u00e9cialis\u00e9e dans les formations en journalisme et communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-480208b8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"480208b8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d11f506 elementor-widget elementor-widget-spacer\" data-id=\"d11f506\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f9aab2 elementor-widget elementor-widget-image\" data-id=\"2f9aab2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"160\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-17-a-14.07.55.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-1863\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-17-a-14.07.55.png 372w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-17-a-14.07.55-300x129.png 300w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32c5aac9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"32c5aac9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-236d3b11 elementor-widget elementor-widget-spacer\" data-id=\"236d3b11\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dd70732 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3dd70732\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e902b1f elementor-widget elementor-widget-heading\" data-id=\"1e902b1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objectifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30e28f22 e-grid e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"30e28f22\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1443fad4 elementor-widget elementor-widget-text-editor\" data-id=\"1443fad4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cognitif<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61514c92 elementor-widget elementor-widget-text-editor\" data-id=\"61514c92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Affectif<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca4a881 elementor-widget elementor-widget-text-editor\" data-id=\"2ca4a881\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conatif<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e03ee95 e-grid e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7e03ee95\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1461a060 elementor-widget elementor-widget-text-editor\" data-id=\"1461a060\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Faire conna\u00eetre l\u2019\u00e9cole IFIC, ses formations en journalisme et communication ainsi que ses sp\u00e9cificit\u00e9s aupr\u00e8s des \u00e9tudiants et des personnes en recherche de formation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1117e5 elementor-widget elementor-widget-text-editor\" data-id=\"4e1117e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9er une image positive et attractive de l\u2019\u00e9cole en valorisant la proximit\u00e9 avec les \u00e9tudiants, l\u2019accompagnement p\u00e9dagogique et l\u2019environnement professionnel propos\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54137325 elementor-widget elementor-widget-text-editor\" data-id=\"54137325\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col text-sm\"><article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-69985e8b-d670-8327-9b39-3b9c5fd7f466-5\" data-testid=\"conversation-turn-22\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"c8105a0b-0123-4a8f-8c01-02f8319e4624\" data-message-model-slug=\"gpt-5-2\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"><div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"><p data-start=\"315\" data-end=\"434\" data-is-last-node=\"\" data-is-only-node=\"\">Inciter les prospects \u00e0 prendre contact avec l\u2019\u00e9cole, \u00e0 participer aux \u00e9v\u00e9nements (salons, journ\u00e9es portes ouvertes) et \u00e0 s\u2019inscrire dans l\u2019une des formations propos\u00e9es.<\/p><\/div><\/div><\/div><\/div><div class=\"z-0 flex min-h-[46px] justify-start\">\u00a0<\/div><div class=\"mt-3 w-full empty:hidden\">\u00a0<\/div><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45939c66 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"45939c66\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4084037f elementor-widget elementor-widget-heading\" data-id=\"4084037f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cibles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18f87455 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"18f87455\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19558d63 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"19558d63\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7070312a elementor-widget elementor-widget-text-editor\" data-id=\"7070312a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cible principale<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3b2944 elementor-widget elementor-widget-text-editor\" data-id=\"5b3b2944\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jeunes de 17\u201325 ans recherchant une formation dans les domaines du journalisme et de la communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2807057 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2807057\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e588a34 elementor-widget elementor-widget-text-editor\" data-id=\"4e588a34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Coeur de cible<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15243cef elementor-widget elementor-widget-text-editor\" data-id=\"15243cef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9tudiants de 18\u201322 ans int\u00e9ress\u00e9s par les m\u00e9tiers de la communication, des m\u00e9dias et du journalisme, actifs sur les r\u00e9seaux sociaux et en phase d\u2019orientation ou de poursuite d\u2019\u00e9tudes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58400336 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"58400336\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71441614 elementor-widget elementor-widget-text-editor\" data-id=\"71441614\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cible directe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-100298b2 elementor-widget elementor-widget-text-editor\" data-id=\"100298b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lyc\u00e9ens et \u00e9tudiants en r\u00e9orientation recherchant une \u00e9cole sp\u00e9cialis\u00e9e offrant une formation professionnalisante dans la communication et le journalisme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cdcfb71 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7cdcfb71\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1536452d elementor-widget elementor-widget-text-editor\" data-id=\"1536452d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cible secondaire<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d799f5b elementor-widget elementor-widget-text-editor\" data-id=\"d799f5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Personnes de 25\u201340 ans en reconversion professionnelle souhaitant se former aux m\u00e9tiers de la communication ou du journalisme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52632b0d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"52632b0d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2651cb29 elementor-widget elementor-widget-text-editor\" data-id=\"2651cb29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cible relais<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4109fce5 elementor-widget elementor-widget-text-editor\" data-id=\"4109fce5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Partenaires professionnels, \u00e9tablissements scolaires, organisateurs de salons \u00e9tudiants et m\u00e9dias locaux susceptibles de relayer l\u2019information sur les formations propos\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39ad8fb0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"39ad8fb0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64b0f82f elementor-widget elementor-widget-text-editor\" data-id=\"64b0f82f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cible interne<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f353c39 elementor-widget elementor-widget-text-editor\" data-id=\"2f353c39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9quipe p\u00e9dagogique et administrative de l\u2019\u00e9cole, garants de l\u2019image et de la qualit\u00e9 de la formation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-365c9369 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"365c9369\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3287635b elementor-widget elementor-widget-heading\" data-id=\"3287635b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'identit\u00e9 graphique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a04232 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3a04232\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-73ee909e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"73ee909e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-473c98c3 elementor-widget elementor-widget-image\" data-id=\"473c98c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"725\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-17-a-13.27.45-1024x725.png\" class=\"attachment-large size-large wp-image-1829\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-17-a-13.27.45-1024x725.png 1024w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-17-a-13.27.45-300x212.png 300w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-17-a-13.27.45-768x544.png 768w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-17-a-13.27.45-1536x1087.png 1536w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-17-a-13.27.45-2048x1449.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33d23dd5 elementor-widget elementor-widget-text-editor\" data-id=\"33d23dd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>J\u2019ai particip\u00e9 \u00e0 la mise en forme de la charte graphique de l\u2019\u00e9cole sur InDesign.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79c5bf74 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"79c5bf74\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73b2661d elementor-widget elementor-widget-image\" data-id=\"73b2661d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1804\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-17-a-13.28.55-scaled.png\" class=\"attachment-full size-full wp-image-1830\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-17-a-13.28.55-scaled.png 2560w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-17-a-13.28.55-300x211.png 300w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-17-a-13.28.55-1024x722.png 1024w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-17-a-13.28.55-768x541.png 768w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-17-a-13.28.55-1536x1082.png 1536w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-17-a-13.28.55-2048x1443.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-495d319c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"495d319c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a91d687 elementor-widget elementor-widget-heading\" data-id=\"1a91d687\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9alisations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a27d188 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a27d188\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bdc49e9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"bdc49e9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8625ab3 elementor-widget elementor-widget-text-editor\" data-id=\"8625ab3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le Flyer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00108f elementor-widget elementor-widget-image\" data-id=\"e00108f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Flyer-parcours-journalisme-724x1024.png\" class=\"attachment-large size-large wp-image-199\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Flyer-parcours-journalisme-724x1024.png 724w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Flyer-parcours-journalisme-212x300.png 212w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Flyer-parcours-journalisme-768x1086.png 768w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Flyer-parcours-journalisme-1086x1536.png 1086w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Flyer-parcours-journalisme.png 1414w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5877027 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5877027\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25e2995 elementor-widget elementor-widget-spacer\" data-id=\"25e2995\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-864ebbd elementor-widget elementor-widget-text-editor\" data-id=\"864ebbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce flyer a \u00e9t\u00e9 cr\u00e9\u00e9 pour pr\u00e9senter l\u2019\u00e9cole IFIC et ses formations aux futurs \u00e9tudiants. Il a \u00e9t\u00e9 distribu\u00e9 lors de salons \u00e9tudiants et dans diff\u00e9rents lieux afin de faire conna\u00eetre l\u2019\u00e9cole. Un QR code permet d\u2019acc\u00e9der directement au site internet pour obtenir plus d\u2019informations sur les formations et les inscriptions. Il est r\u00e9alis\u00e9 au format A5.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2044c02 elementor-widget elementor-widget-text-editor\" data-id=\"2044c02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Outil utilis\u00e9: Canva<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-201a652 elementor-widget elementor-widget-text-editor\" data-id=\"201a652\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imprimeur: la COREP<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c0d28 elementor-widget elementor-widget-text-editor\" data-id=\"77c0d28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>KPI: 83% des \u00e9tudiants ont scann\u00e9s le QR code<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-309d000 elementor-widget elementor-widget-button\" data-id=\"309d000\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/flyer-ific\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0b0f97 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b0b0f97\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-214068b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"214068b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01368f2 elementor-widget elementor-widget-text-editor\" data-id=\"01368f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le calendrier \u00e9ditorial et l&rsquo;exemple de post<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1ed80c elementor-widget elementor-widget-text-editor\" data-id=\"a1ed80c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons mis en place un calendrier \u00e9ditorial avec mon \u00e9quipe afin d\u2019organiser la publication des contenus sur les r\u00e9seaux sociaux de l\u2019IFIC.<\/p><p>\u00a0<\/p><p>Nous r\u00e9alisons une r\u00e9union une fois par mois pour planifier les publications, d\u00e9finir les sujets et r\u00e9partir les t\u00e2ches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-077c3d9 elementor-widget elementor-widget-text-editor\" data-id=\"077c3d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Outils utilis\u00e9s: Notion, Premi\u00e8re Pro, Illustrator, TikTok<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2da64d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b2da64d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96255dd elementor-widget elementor-widget-image\" data-id=\"96255dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-14.52.23-1024x667.png\" class=\"attachment-large size-large wp-image-1765\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-14.52.23-1024x667.png 1024w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-14.52.23-300x195.png 300w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-14.52.23-768x500.png 768w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-14.52.23-1536x1001.png 1536w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-14.52.23-2048x1334.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e4c254 e-grid e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2e4c254\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6b40c elementor-widget elementor-widget-video\" data-id=\"2f6b40c\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/ScreenRecording_03-16-2026-15-05-09_1.mov\" autoplay=\"\" controls=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e6589 elementor-widget elementor-widget-image\" data-id=\"f9e6589\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"1024\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/IMG_7340-597x1024.jpg\" class=\"attachment-large size-large wp-image-1769\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/IMG_7340-597x1024.jpg 597w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/IMG_7340-175x300.jpg 175w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/IMG_7340-768x1317.jpg 768w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/IMG_7340-896x1536.jpg 896w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/IMG_7340.jpg 1178w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8252d elementor-widget elementor-widget-video\" data-id=\"ec8252d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/ScreenRecording_03-16-2026-15-04-28_1.mov\" autoplay=\"\" controls=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93167ac e-grid e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"93167ac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba98705 elementor-widget elementor-widget-text-editor\" data-id=\"ba98705\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux d&rsquo;engagement: 1,22%<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9945b5c elementor-widget elementor-widget-text-editor\" data-id=\"9945b5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux d&rsquo;engagement: 12,2%<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aad865 elementor-widget elementor-widget-text-editor\" data-id=\"3aad865\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux d&rsquo;engagement: 0,27%<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9288d1b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9288d1b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9046755 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9046755\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94bcc0d elementor-widget elementor-widget-text-editor\" data-id=\"94bcc0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La Newsletter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4767064 elementor-widget elementor-widget-text-editor\" data-id=\"4767064\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>J\u2019ai r\u00e9alis\u00e9 plusieurs newsletters pour l\u2019IFIC afin de communiquer aupr\u00e8s des \u00e9tudiants, des prospects et des entreprises partenaires.<\/p><p>\u00a0<\/p><p><span style=\"font-size: 16px;\">Elles permettent de pr\u00e9senter les formations, les actualit\u00e9s de l\u2019\u00e9cole et les \u00e9v\u00e9nements \u00e0 venir.<\/span><\/p><p>\u00a0<\/p><p>Les newsletters sont envoy\u00e9es par email afin d\u2019informer r\u00e9guli\u00e8rement ces diff\u00e9rentes cibles<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a013cec elementor-widget elementor-widget-text-editor\" data-id=\"a013cec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Outil utilis\u00e9: Sarbacane<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78cd98b elementor-widget elementor-widget-text-editor\" data-id=\"78cd98b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>KPI: taux d&rsquo;ouverture, taux de clics, taux de conversions (en fonction de la Newsletter), taux de d\u00e9sengagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59d447f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"59d447f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b35c4bf elementor-widget elementor-widget-image\" data-id=\"b35c4bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"1024\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-15.39.39-919x1024.png\" class=\"attachment-large size-large wp-image-1779\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-15.39.39-919x1024.png 919w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-15.39.39-269x300.png 269w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-15.39.39-768x856.png 768w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-15.39.39-1379x1536.png 1379w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-15.39.39.png 1418w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3849aef e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3849aef\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f0764c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9f0764c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e34fc6 elementor-widget elementor-widget-image\" data-id=\"1e34fc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"369\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-15.47.41-e1773672499437-1024x369.png\" class=\"attachment-large size-large wp-image-1794\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-15.47.41-e1773672499437-1024x369.png 1024w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-15.47.41-e1773672499437-300x108.png 300w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-15.47.41-e1773672499437-768x277.png 768w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-15.47.41-e1773672499437-1536x553.png 1536w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-16-a-15.47.41-e1773672499437.png 1596w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-902c130 elementor-widget elementor-widget-image\" data-id=\"902c130\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/IMG_4324-4.heic\" class=\"attachment-2048x2048 size-2048x2048 wp-image-1813\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56e8752 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"56e8752\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84b1794 elementor-widget elementor-widget-text-editor\" data-id=\"84b1794\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La banderole<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-668a199 elementor-widget elementor-widget-text-editor\" data-id=\"668a199\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>J\u2019ai cr\u00e9\u00e9 une banderole pour promouvoir l\u2019IFIC et annoncer l\u2019ouverture de la fili\u00e8re journalisme.<\/p><p>Elle a \u00e9t\u00e9 utilis\u00e9e sur la fa\u00e7ade de notre bureau, lors d\u2019\u00e9v\u00e9nements et de salons \u00e9tudiants afin d\u2019augmenter la visibilit\u00e9 de l\u2019\u00e9cole et d\u2019attirer l\u2019attention des futurs \u00e9tudiants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf3034 elementor-widget elementor-widget-text-editor\" data-id=\"ddf3034\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Outil utilis\u00e9: Illustrator<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29fafab elementor-widget elementor-widget-text-editor\" data-id=\"29fafab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imprimeur: la COREP<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea9a435 elementor-widget elementor-widget-text-editor\" data-id=\"ea9a435\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>KPI: occasion de voir\/nombres de visites du site internet apr\u00e8s avoir scann\u00e9 le QR code<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc0cb6f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"dc0cb6f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IFIC L&rsquo;\u00e9cole de communication et de journalisme Contexte Dans le cadre de mon alternance au sein de l\u2019agence de communication Marc Production, j\u2019ai particip\u00e9 \u00e0 la mise en place de la communication de l\u2019IFIC, sp\u00e9cialis\u00e9e dans les formations en journalisme et communication. Objectifs Cognitif Affectif Conatif Faire conna\u00eetre l\u2019\u00e9cole IFIC, ses formations en journalisme et communication ainsi que ses sp\u00e9cificit\u00e9s aupr\u00e8s des \u00e9tudiants et des personnes en recherche de formation. Cr\u00e9er une image positive et attractive de l\u2019\u00e9cole en valorisant la proximit\u00e9 avec les \u00e9tudiants, l\u2019accompagnement p\u00e9dagogique et l\u2019environnement professionnel propos\u00e9. Inciter les prospects \u00e0 prendre contact avec l\u2019\u00e9cole, \u00e0 participer aux \u00e9v\u00e9nements (salons, journ\u00e9es portes ouvertes) et \u00e0 s\u2019inscrire dans l\u2019une des formations propos\u00e9es. \u00a0\u00a0 Cibles Cible principale Jeunes de 17\u201325 ans recherchant une formation dans les domaines du journalisme et de la communication. Coeur de cible \u00c9tudiants de 18\u201322 ans int\u00e9ress\u00e9s par les m\u00e9tiers de la communication, des m\u00e9dias et du journalisme, actifs sur les r\u00e9seaux sociaux et en phase d\u2019orientation ou de poursuite d\u2019\u00e9tudes. Cible directe Lyc\u00e9ens et \u00e9tudiants en r\u00e9orientation recherchant une \u00e9cole sp\u00e9cialis\u00e9e offrant une formation professionnalisante dans la communication et le journalisme. Cible secondaire Personnes de 25\u201340 ans en reconversion professionnelle souhaitant se former aux m\u00e9tiers de la communication ou du journalisme. Cible relais Partenaires professionnels, \u00e9tablissements scolaires, organisateurs de salons \u00e9tudiants et m\u00e9dias locaux susceptibles de relayer l\u2019information sur les formations propos\u00e9es. Cible interne \u00c9quipe p\u00e9dagogique et administrative de l\u2019\u00e9cole, garants de l\u2019image et de la qualit\u00e9 de la formation. L&rsquo;identit\u00e9 graphique J\u2019ai particip\u00e9 \u00e0 la mise en forme de la charte graphique de l\u2019\u00e9cole sur InDesign. \u00a0 R\u00e9alisations Le Flyer Ce flyer a \u00e9t\u00e9 cr\u00e9\u00e9 pour pr\u00e9senter l\u2019\u00e9cole IFIC et ses formations aux futurs \u00e9tudiants. Il a \u00e9t\u00e9 distribu\u00e9 lors de salons \u00e9tudiants et dans diff\u00e9rents lieux afin de faire conna\u00eetre l\u2019\u00e9cole. Un QR code permet d\u2019acc\u00e9der directement au site internet pour obtenir plus d\u2019informations sur les formations et les inscriptions. Il est r\u00e9alis\u00e9 au format A5. Outil utilis\u00e9: Canva Imprimeur: la COREP KPI: 83% des \u00e9tudiants ont scann\u00e9s le QR code En savoir plus Le calendrier \u00e9ditorial et l&rsquo;exemple de post Nous avons mis en place un calendrier \u00e9ditorial avec mon \u00e9quipe afin d\u2019organiser la publication des contenus sur les r\u00e9seaux sociaux de l\u2019IFIC. \u00a0 Nous r\u00e9alisons une r\u00e9union une fois par mois pour planifier les publications, d\u00e9finir les sujets et r\u00e9partir les t\u00e2ches. Outils utilis\u00e9s: Notion, Premi\u00e8re Pro, Illustrator, TikTok https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/ScreenRecording_03-16-2026-15-05-09_1.mov https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/03\/ScreenRecording_03-16-2026-15-04-28_1.mov Taux d&rsquo;engagement: 1,22% Taux d&rsquo;engagement: 12,2% Taux d&rsquo;engagement: 0,27% La Newsletter J\u2019ai r\u00e9alis\u00e9 plusieurs newsletters pour l\u2019IFIC afin de communiquer aupr\u00e8s des \u00e9tudiants, des prospects et des entreprises partenaires. \u00a0 Elles permettent de pr\u00e9senter les formations, les actualit\u00e9s de l\u2019\u00e9cole et les \u00e9v\u00e9nements \u00e0 venir. \u00a0 Les newsletters sont envoy\u00e9es par email afin d\u2019informer r\u00e9guli\u00e8rement ces diff\u00e9rentes cibles Outil utilis\u00e9: Sarbacane KPI: taux d&rsquo;ouverture, taux de clics, taux de conversions (en fonction de la Newsletter), taux de d\u00e9sengagement. La banderole J\u2019ai cr\u00e9\u00e9 une banderole pour promouvoir l\u2019IFIC et annoncer l\u2019ouverture de la fili\u00e8re journalisme. Elle a \u00e9t\u00e9 utilis\u00e9e sur la fa\u00e7ade de notre bureau, lors d\u2019\u00e9v\u00e9nements et de salons \u00e9tudiants afin d\u2019augmenter la visibilit\u00e9 de l\u2019\u00e9cole et d\u2019attirer l\u2019attention des futurs \u00e9tudiants. Outil utilis\u00e9: Illustrator Imprimeur: la COREP KPI: occasion de voir\/nombres de visites du site internet apr\u00e8s avoir scann\u00e9 le QR code<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1738","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/1738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/comments?post=1738"}],"version-history":[{"count":108,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/1738\/revisions"}],"predecessor-version":[{"id":1952,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/1738\/revisions\/1952"}],"wp:attachment":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/media?parent=1738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}