{"id":602,"date":"2025-12-12T14:03:30","date_gmt":"2025-12-12T14:03:30","guid":{"rendered":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/?page_id=602"},"modified":"2026-02-26T16:43:45","modified_gmt":"2026-02-26T16:43:45","slug":"print","status":"publish","type":"page","link":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/print\/","title":{"rendered":"Print"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"602\" class=\"elementor elementor-602\">\n\t\t\t\t<div class=\"elementor-element elementor-element-347b013 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"347b013\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9d4945 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"c9d4945\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f07a635 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f07a635\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce76357 elementor-widget elementor-widget-image\" data-id=\"ce76357\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/affiche-frosty-beats\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1448\" height=\"2048\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Sardier_Chloe-affiche-2-1448x2048.png\" class=\"elementor-animation-shrink attachment-2048x2048 size-2048x2048 wp-image-453\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Sardier_Chloe-affiche-2-1448x2048.png 1448w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Sardier_Chloe-affiche-2-212x300.png 212w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Sardier_Chloe-affiche-2-724x1024.png 724w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Sardier_Chloe-affiche-2-768x1086.png 768w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Sardier_Chloe-affiche-2-1086x1536.png 1086w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Sardier_Chloe-affiche-2-scaled.png 1810w\" sizes=\"(max-width: 1448px) 100vw, 1448px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9307855 elementor-widget elementor-widget-text-editor\" data-id=\"9307855\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A3 29,7 \u00d7 42 cm<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5402dc5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5402dc5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3661f elementor-widget elementor-widget-heading\" data-id=\"3d3661f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AFFICHE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d02ef elementor-widget elementor-widget-text-editor\" data-id=\"27d02ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Frosty Beats<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-529ffbf elementor-widget elementor-widget-text-editor\" data-id=\"529ffbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contexte<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-672265e elementor-widget elementor-widget-text-editor\" data-id=\"672265e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre d\u2019un cours m\u00ealant acquisition des comp\u00e9tences du bloc 1 et apprentissage du graphisme, j\u2019ai imagin\u00e9 une campagne de communication pour le lancement d\u2019un festival fictif de musique \u00e9lectro : Frosty Beats, \u00e0 La Plagne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aedd98b elementor-widget elementor-widget-text-editor\" data-id=\"aedd98b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Objectifs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13340f4 elementor-widget elementor-widget-text-editor\" data-id=\"13340f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cognitif :<\/strong> faire conna\u00eetre l\u2019\u00e9v\u00e9nement.<br \/><strong>Affectifs :<\/strong> attirer l\u2019attention et renforcer l\u2019image de marque.<br \/><strong>Conatif :<\/strong> inciter les cibles \u00e0 r\u00e9server leurs billets.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8350b elementor-widget elementor-widget-text-editor\" data-id=\"5a8350b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>KPI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-182e7fa elementor-widget elementor-widget-text-editor\" data-id=\"182e7fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"90\" data-end=\"143\">Taux de couverture \/ nombre de personnes expos\u00e9es<\/strong><br \/>\u2192 Estimer combien de personnes ont vu l\u2019affiche selon l\u2019emplacement.<br \/><strong data-start=\"218\" data-end=\"274\">Augmentation du trafic sur le site ou la billetterie<\/strong><br \/>\u2192 Mesurer l\u2019impact concret de l\u2019affiche sur l\u2019action souhait\u00e9e.<br \/><strong data-start=\"344\" data-end=\"417\">Nombre de billets vendus via le lien pr\u00e9sent sur l\u2019affiche<\/strong><br \/>\u2192 \u00c9valuer directement l\u2019efficacit\u00e9 commerciale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c09193 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2c09193\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68b88e2 elementor-widget elementor-widget-spacer\" data-id=\"68b88e2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6438cdc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6438cdc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c14b5fc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c14b5fc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9de948a elementor-widget elementor-widget-image\" data-id=\"9de948a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/affiche-rotary\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1448\" height=\"2048\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Affiche_Conferencedelapaix-1-1448x2048.png\" class=\"elementor-animation-shrink attachment-2048x2048 size-2048x2048 wp-image-409\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Affiche_Conferencedelapaix-1-1448x2048.png 1448w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Affiche_Conferencedelapaix-1-212x300.png 212w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Affiche_Conferencedelapaix-1-724x1024.png 724w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Affiche_Conferencedelapaix-1-768x1086.png 768w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Affiche_Conferencedelapaix-1-1086x1536.png 1086w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Affiche_Conferencedelapaix-1-scaled.png 1811w\" sizes=\"(max-width: 1448px) 100vw, 1448px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f81960f elementor-widget elementor-widget-text-editor\" data-id=\"f81960f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A5, 148 x 210 mm<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f07d204 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1f07d204\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56807d6 elementor-widget elementor-widget-heading\" data-id=\"56807d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PAGE DE LIVRET<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35618ef6 elementor-widget elementor-widget-text-editor\" data-id=\"35618ef6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rotary<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52703c74 elementor-widget elementor-widget-text-editor\" data-id=\"52703c74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contexte<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1145e5 elementor-widget elementor-widget-text-editor\" data-id=\"2f1145e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de mon alternance j\u2019ai d\u00fb imagin\u00e9 une page du livret du centenaire du Rotary de Vichy pour promouvoir une conf\u00e9rence sur la paix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f9e199 elementor-widget elementor-widget-text-editor\" data-id=\"64f9e199\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Objectifs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cc8ad6 elementor-widget elementor-widget-text-editor\" data-id=\"47cc8ad6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cognitif :<\/strong> faire conna\u00eetre l\u2019\u00e9v\u00e9nement.<br \/><strong>Affectifs :<\/strong> attirer l\u2019attention et renforcer l\u2019image de marque.<br \/><strong>Conatif :<\/strong> inciter les cibles \u00e0 se rendre \u00e0 la conf\u00e9rence<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6d4a2f elementor-widget elementor-widget-text-editor\" data-id=\"3a6d4a2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>KPI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1dfa73 elementor-widget elementor-widget-text-editor\" data-id=\"5a1dfa73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"90\" data-end=\"143\">Taux de couverture \/ nombre de personnes expos\u00e9es<\/strong><br \/>\u2192 Estimer combien de personnes ont vu l\u2019affiche selon l\u2019emplacement.<\/p><p><strong data-start=\"344\" data-end=\"417\">Nombre de billets vendus via le lien pr\u00e9sent sur l\u2019affiche<\/strong><br \/>\u2192 \u00c9valuer directement l\u2019efficacit\u00e9 commerciale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3741dd5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3741dd5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58c7218 elementor-widget elementor-widget-spacer\" data-id=\"58c7218\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f9a63e5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2f9a63e5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b4ebdf7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2b4ebdf7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d32f20b elementor-widget elementor-widget-image\" data-id=\"d32f20b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/flyer-ific\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1414\" height=\"2000\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Flyer-parcours-journalisme.png\" class=\"elementor-animation-shrink attachment-2048x2048 size-2048x2048 wp-image-199\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Flyer-parcours-journalisme.png 1414w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Flyer-parcours-journalisme-212x300.png 212w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Flyer-parcours-journalisme-724x1024.png 724w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Flyer-parcours-journalisme-768x1086.png 768w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/11\/Flyer-parcours-journalisme-1086x1536.png 1086w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c249659 elementor-widget elementor-widget-text-editor\" data-id=\"c249659\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A5, 148 x 210 mm<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13e00b79 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"13e00b79\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e495b14 elementor-widget elementor-widget-heading\" data-id=\"5e495b14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FLYER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58d2e046 elementor-widget elementor-widget-text-editor\" data-id=\"58d2e046\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IFIC<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aedce18 elementor-widget elementor-widget-text-editor\" data-id=\"1aedce18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contexte<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3548aeba elementor-widget elementor-widget-text-editor\" data-id=\"3548aeba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de mon alternance, j\u2019ai imagin\u00e9 un flyer pour le lancement de la fili\u00e8re journalisme \u00e0 l&rsquo;IFIC.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71af2143 elementor-widget elementor-widget-text-editor\" data-id=\"71af2143\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Objectifs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef4d38 elementor-widget elementor-widget-text-editor\" data-id=\"4ef4d38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cognitif :<\/strong> faire conna\u00eetre la fili\u00e8re et l&rsquo;affiche<br \/><strong>Affectifs :<\/strong> attirer l\u2019attention et renforcer l\u2019image de l&rsquo;\u00e9cole.<br \/><strong>Conatif :<\/strong> inciter les cibles \u00e0 s&rsquo;inscrire dans l&rsquo;\u00e9cole.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30e4773c elementor-widget elementor-widget-text-editor\" data-id=\"30e4773c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>KPI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3bb5f3 elementor-widget elementor-widget-text-editor\" data-id=\"1a3bb5f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"90\" data-end=\"143\">Taux de couverture \/ nombre de personnes expos\u00e9es<\/strong><br \/>\u2192 Estimer combien de personnes ont pris le flyer.<br \/><strong data-start=\"218\" data-end=\"274\">Augmentation du trafic sur le site<\/strong><br \/>\u2192 Mesurer l\u2019impact concret du flyer sur l\u2019action souhait\u00e9e.<br \/><strong data-start=\"344\" data-end=\"417\">Nombre d&rsquo;inscription dans la fili\u00e8re<\/strong><br \/>\u2192 \u00c9valuer le nombre d&rsquo;inscription apr\u00e8s la diffusion des flyers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59659df e-grid e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"59659df\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8238dd elementor-widget elementor-widget-image\" data-id=\"a8238dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/logofolio\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"602\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/cadre-logofolio-e1769180074776.png\" class=\"elementor-animation-grow attachment-2048x2048 size-2048x2048 wp-image-1061\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/cadre-logofolio-e1769180074776.png 1002w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/cadre-logofolio-e1769180074776-300x180.png 300w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/cadre-logofolio-e1769180074776-768x461.png 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb6fb77 elementor-widget elementor-widget-image\" data-id=\"cb6fb77\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/digital\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"590\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-digital-e1769180485249.png\" class=\"elementor-animation-grow attachment-2048x2048 size-2048x2048 wp-image-1068\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-digital-e1769180485249.png 970w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-digital-e1769180485249-300x182.png 300w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-digital-e1769180485249-768x467.png 768w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e58795b elementor-widget elementor-widget-image\" data-id=\"e58795b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/mes-projets-emblematiques\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"624\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-mes-projets-emblematiques-e1769180365285.png\" class=\"elementor-animation-grow attachment-2048x2048 size-2048x2048 wp-image-1064\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-mes-projets-emblematiques-e1769180365285.png 998w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-mes-projets-emblematiques-e1769180365285-300x188.png 300w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-mes-projets-emblematiques-e1769180365285-768x480.png 768w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A3 29,7 \u00d7 42 cm AFFICHE Frosty Beats Contexte Dans le cadre d\u2019un cours m\u00ealant acquisition des comp\u00e9tences du bloc 1 et apprentissage du graphisme, j\u2019ai imagin\u00e9 une campagne de communication pour le lancement d\u2019un festival fictif de musique \u00e9lectro : Frosty Beats, \u00e0 La Plagne. Objectifs Cognitif : faire conna\u00eetre l\u2019\u00e9v\u00e9nement.Affectifs : attirer l\u2019attention et renforcer l\u2019image de marque.Conatif : inciter les cibles \u00e0 r\u00e9server leurs billets.\u00a0 KPI Taux de couverture \/ nombre de personnes expos\u00e9es\u2192 Estimer combien de personnes ont vu l\u2019affiche selon l\u2019emplacement.Augmentation du trafic sur le site ou la billetterie\u2192 Mesurer l\u2019impact concret de l\u2019affiche sur l\u2019action souhait\u00e9e.Nombre de billets vendus via le lien pr\u00e9sent sur l\u2019affiche\u2192 \u00c9valuer directement l\u2019efficacit\u00e9 commerciale. A5, 148 x 210 mm PAGE DE LIVRET Rotary Contexte Dans le cadre de mon alternance j\u2019ai d\u00fb imagin\u00e9 une page du livret du centenaire du Rotary de Vichy pour promouvoir une conf\u00e9rence sur la paix. Objectifs Cognitif : faire conna\u00eetre l\u2019\u00e9v\u00e9nement.Affectifs : attirer l\u2019attention et renforcer l\u2019image de marque.Conatif : inciter les cibles \u00e0 se rendre \u00e0 la conf\u00e9rence KPI Taux de couverture \/ nombre de personnes expos\u00e9es\u2192 Estimer combien de personnes ont vu l\u2019affiche selon l\u2019emplacement. Nombre de billets vendus via le lien pr\u00e9sent sur l\u2019affiche\u2192 \u00c9valuer directement l\u2019efficacit\u00e9 commerciale. A5, 148 x 210 mm FLYER IFIC Contexte Dans le cadre de mon alternance, j\u2019ai imagin\u00e9 un flyer pour le lancement de la fili\u00e8re journalisme \u00e0 l&rsquo;IFIC. Objectifs Cognitif : faire conna\u00eetre la fili\u00e8re et l&rsquo;afficheAffectifs : attirer l\u2019attention et renforcer l\u2019image de l&rsquo;\u00e9cole.Conatif : inciter les cibles \u00e0 s&rsquo;inscrire dans l&rsquo;\u00e9cole. KPI Taux de couverture \/ nombre de personnes expos\u00e9es\u2192 Estimer combien de personnes ont pris le flyer.Augmentation du trafic sur le site\u2192 Mesurer l\u2019impact concret du flyer sur l\u2019action souhait\u00e9e.Nombre d&rsquo;inscription dans la fili\u00e8re\u2192 \u00c9valuer le nombre d&rsquo;inscription apr\u00e8s la diffusion des flyers.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-602","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/comments?post=602"}],"version-history":[{"count":103,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/602\/revisions"}],"predecessor-version":[{"id":1474,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/602\/revisions\/1474"}],"wp:attachment":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/media?parent=602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}