{"id":743,"date":"2025-12-14T10:13:31","date_gmt":"2025-12-14T10:13:31","guid":{"rendered":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/?page_id=743"},"modified":"2026-03-18T12:29:45","modified_gmt":"2026-03-18T12:29:45","slug":"frosty-beats-3","status":"publish","type":"page","link":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/frosty-beats-3\/","title":{"rendered":"Frosty Beats"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"743\" class=\"elementor elementor-743\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e97877b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e97877b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f208a04 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f208a04\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f744bfc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f744bfc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71b20f7 elementor-widget elementor-widget-heading\" data-id=\"71b20f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FROSTY BEATS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19cc644 elementor-widget elementor-widget-text-editor\" data-id=\"19cc644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le festival qui donne la chair de poule.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad19fd5 elementor-widget elementor-widget-heading\" data-id=\"ad19fd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contexte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd97724 elementor-widget elementor-widget-text-editor\" data-id=\"cd97724\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre d\u2019un cours m\u00ealant acquisition des comp\u00e9tences du bloc 1 et apprentissage du graphisme, j\u2019ai imagin\u00e9 une campagne de communication pour le lancement d\u2019un festival fictif de musique \u00e9lectro : Frosty Beats, \u00e0 La Plagne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b10ea8a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b10ea8a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f49a9 elementor-widget elementor-widget-image\" data-id=\"f3f49a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"624\" height=\"582\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/12\/Frosty-beats-image-logo-1-e1765709114906.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-762\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/12\/Frosty-beats-image-logo-1-e1765709114906.png 624w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/12\/Frosty-beats-image-logo-1-e1765709114906-300x280.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f012546 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f012546\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/affiche-frosty-beats\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">voir l'affiche<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5276971 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5276971\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ebffe elementor-widget elementor-widget-heading\" data-id=\"a8ebffe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objectifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1693fb14 e-grid e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1693fb14\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc231d4 elementor-widget elementor-widget-text-editor\" data-id=\"3fc231d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cognitif<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc01f29 elementor-widget elementor-widget-text-editor\" data-id=\"5bc01f29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Affectif<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c575e58 elementor-widget elementor-widget-text-editor\" data-id=\"2c575e58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conatif<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b52157 e-grid e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2b52157\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c71a9d elementor-widget elementor-widget-text-editor\" data-id=\"7c71a9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"188\" data-end=\"608\">permettre une identification imm\u00e9diate du festival en associant musique et univers hivernal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d83925e elementor-widget elementor-widget-text-editor\" data-id=\"d83925e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>transmettre une sensation de fra\u00eecheur et d\u2019\u00e9nergie afin de cr\u00e9er une \u00e9motion positive et attractive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7535cb3 elementor-widget elementor-widget-text-editor\" data-id=\"7535cb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>attirer l\u2019attention et de donner envie d\u2019en d\u00e9couvrir davantage sur l\u2019\u00e9v\u00e9nement, jusqu\u2019\u00e0 encourager la participation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af2c0bc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"af2c0bc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc4c66 elementor-widget elementor-widget-heading\" data-id=\"6fc4c66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La Planche de marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fe170f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2fe170f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-776ef54 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"776ef54\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25488e8 elementor-widget elementor-widget-image\" data-id=\"25488e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/12\/Brandboard-FB-724x1024.png\" class=\"attachment-large size-large wp-image-757\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/12\/Brandboard-FB-724x1024.png 724w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/12\/Brandboard-FB-212x300.png 212w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/12\/Brandboard-FB-768x1086.png 768w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/12\/Brandboard-FB-1086x1536.png 1086w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/12\/Brandboard-FB-1448x2048.png 1448w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/12\/Brandboard-FB-scaled.png 1811w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-346d8dc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"346d8dc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5567522 elementor-widget elementor-widget-text-editor\" data-id=\"5567522\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour le logo de <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Frosty Beats<\/span><\/span>, j\u2019ai combin\u00e9 des montagnes pour \u00e9voquer le cadre hivernal en plein air, un soleil couchant pour l\u2019ambiance apr\u00e8s-ski et un casque form\u00e9 par des ondes pour symboliser la musique \u00e9lectro. La mention du lieu, comme <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">La Plagne<\/span><\/span>, est adaptable selon l\u2019implantation du festival et renforce son ancrage territorial.<\/p><p>\u00a0<\/p><p>La palette associe le rouge et le rose pour traduire l\u2019\u00e9nergie et le mouvement des basses, le bleu pour rappeler la neige et la montagne, et le blanc pour apporter fra\u00eecheur et \u00e9quilibre tout en conservant une atmosph\u00e8re festive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd7bbb7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"dd7bbb7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb775fb elementor-widget elementor-widget-image\" data-id=\"cb775fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"494\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/12\/AI-logo-e1765716632865-768x494.png\" class=\"attachment-medium_large size-medium_large wp-image-777\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/12\/AI-logo-e1765716632865-768x494.png 768w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/12\/AI-logo-e1765716632865-300x193.png 300w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2025\/12\/AI-logo-e1765716632865.png 960w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2334ff7 e-grid e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2334ff7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d861e2d elementor-widget elementor-widget-image\" data-id=\"d861e2d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/french-twist-2\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"918\" height=\"554\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-Frenc-Twist-e1769179809527.png\" class=\"elementor-animation-grow attachment-2048x2048 size-2048x2048 wp-image-1054\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-Frenc-Twist-e1769179809527.png 918w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-Frenc-Twist-e1769179809527-300x181.png 300w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-Frenc-Twist-e1769179809527-768x463.png 768w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d63427d elementor-widget elementor-widget-image\" data-id=\"d63427d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/logo-portfolio\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"605\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-logo-portfolio-e1769179864667.png\" class=\"elementor-animation-grow attachment-2048x2048 size-2048x2048 wp-image-1055\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-logo-portfolio-e1769179864667.png 960w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-logo-portfolio-e1769179864667-300x189.png 300w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-logo-portfolio-e1769179864667-768x484.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb1a94 elementor-widget elementor-widget-image\" data-id=\"eeb1a94\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/mes-creations\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"653\" src=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-mes-creations-1-e1769179900442.png\" class=\"elementor-animation-grow attachment-2048x2048 size-2048x2048 wp-image-1056\" alt=\"\" srcset=\"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-mes-creations-1-e1769179900442.png 1018w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-mes-creations-1-e1769179900442-300x192.png 300w, https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-content\/uploads\/2026\/01\/Cadre-mes-creations-1-e1769179900442-768x493.png 768w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FROSTY BEATS Le festival qui donne la chair de poule. Contexte Dans le cadre d\u2019un cours m\u00ealant acquisition des comp\u00e9tences du bloc 1 et apprentissage du graphisme, j\u2019ai imagin\u00e9 une campagne de communication pour le lancement d\u2019un festival fictif de musique \u00e9lectro : Frosty Beats, \u00e0 La Plagne. voir l&rsquo;affiche Objectifs Cognitif Affectif Conatif permettre une identification imm\u00e9diate du festival en associant musique et univers hivernal. transmettre une sensation de fra\u00eecheur et d\u2019\u00e9nergie afin de cr\u00e9er une \u00e9motion positive et attractive. attirer l\u2019attention et de donner envie d\u2019en d\u00e9couvrir davantage sur l\u2019\u00e9v\u00e9nement, jusqu\u2019\u00e0 encourager la participation. La Planche de marque Pour le logo de Frosty Beats, j\u2019ai combin\u00e9 des montagnes pour \u00e9voquer le cadre hivernal en plein air, un soleil couchant pour l\u2019ambiance apr\u00e8s-ski et un casque form\u00e9 par des ondes pour symboliser la musique \u00e9lectro. La mention du lieu, comme La Plagne, est adaptable selon l\u2019implantation du festival et renforce son ancrage territorial. \u00a0 La palette associe le rouge et le rose pour traduire l\u2019\u00e9nergie et le mouvement des basses, le bleu pour rappeler la neige et la montagne, et le blanc pour apporter fra\u00eecheur et \u00e9quilibre tout en conservant une atmosph\u00e8re festive.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-743","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/comments?post=743"}],"version-history":[{"count":106,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/743\/revisions"}],"predecessor-version":[{"id":1979,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/743\/revisions\/1979"}],"wp:attachment":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/media?parent=743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}