{"id":893,"date":"2025-12-14T14:05:40","date_gmt":"2025-12-14T14:05:40","guid":{"rendered":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/?page_id=893"},"modified":"2026-03-18T13:21:18","modified_gmt":"2026-03-18T13:21:18","slug":"affiche-frosty-beats","status":"publish","type":"page","link":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/affiche-frosty-beats\/","title":{"rendered":"Affiche Frosty Beats"},"content":{"rendered":"\t\t
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FROSTY BEATS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le festival qui vous donne la chair de poule<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Contexte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ce projet a \u00e9t\u00e9 r\u00e9alis\u00e9 dans le cadre d\u2019un cours de cr\u00e9ation graphique autour de la conception d\u2019un \u00e9v\u00e9nement. J\u2019ai choisi de d\u00e9velopper l\u2019univers visuel du festival Frosty Beats<\/span><\/span> en imaginant son identit\u00e9 et son ambiance.<\/p>

\u00a0<\/p>

Une premi\u00e8re phase en bin\u00f4me nous a permis de d\u00e9finir le concept, l\u2019atmosph\u00e8re et les choix graphiques. La seconde partie, individuelle, consistait \u00e0 cr\u00e9er le logo et l\u2019affiche en coh\u00e9rence avec cette direction artistique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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OBJECTIFS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cognitif<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Affectif<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Conatif<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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transmettre clairement l\u2019univers musical et hivernal du festival Frosty Beats<\/span><\/span> afin que son concept soit imm\u00e9diatement identifiable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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susciter une \u00e9motion positive et donner envie de vivre l\u2019exp\u00e9rience du festival.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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inciter le public \u00e0 passer \u00e0 l\u2019action, que ce soit en recherchant des informations ou en participant \u00e0 l\u2019\u00e9v\u00e9nement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CIBLE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00a0<\/p>

Jeunes adultes de 16 \u00e0 25 ans, passionn\u00e9s de musique, actifs sur les r\u00e9seaux sociaux, amateurs de concerts et d\u2019\u00e9v\u00e9nements festifs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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La planche de marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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J’ai commenc\u00e9 par r\u00e9aliser un moodboard afin de clarifier mes id\u00e9es et de structurer ma direction artistique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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J’ai ensuite r\u00e9aliser un brandboard afin de structurer l’ensemble de mon identit\u00e9 visuelle. Cela m’a permis d’assurer une coh\u00e9rence graphique dans la suite du projet, notamment lors de la conception de mon affiche.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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KPI: taux de m\u00e9morisation spontan\u00e9e, notori\u00e9t\u00e9 avant et apr\u00e8s la campagne, temps d’exposition moyen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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FROSTY BEATS Le festival qui vous donne la chair de poule Contexte Ce projet a \u00e9t\u00e9 r\u00e9alis\u00e9 dans le cadre d\u2019un cours de cr\u00e9ation graphique autour de la conception d\u2019un \u00e9v\u00e9nement. J\u2019ai choisi de d\u00e9velopper l\u2019univers visuel du festival Frosty Beats en imaginant son identit\u00e9 et son ambiance. \u00a0 Une premi\u00e8re phase en bin\u00f4me nous a permis de d\u00e9finir le concept, l\u2019atmosph\u00e8re et les choix graphiques. La seconde partie, individuelle, consistait \u00e0 cr\u00e9er le logo et l\u2019affiche en coh\u00e9rence avec cette direction artistique. Voir le logo OBJECTIFS Cognitif Affectif Conatif transmettre clairement l\u2019univers musical et hivernal du festival Frosty Beats afin que son concept soit imm\u00e9diatement identifiable. susciter une \u00e9motion positive et donner envie de vivre l\u2019exp\u00e9rience du festival. inciter le public \u00e0 passer \u00e0 l\u2019action, que ce soit en recherchant des informations ou en participant \u00e0 l\u2019\u00e9v\u00e9nement. CIBLE \u00a0 Jeunes adultes de 16 \u00e0 25 ans, passionn\u00e9s de musique, actifs sur les r\u00e9seaux sociaux, amateurs de concerts et d\u2019\u00e9v\u00e9nements festifs. La planche de marque J’ai commenc\u00e9 par r\u00e9aliser un moodboard afin de clarifier mes id\u00e9es et de structurer ma direction artistique. J’ai ensuite r\u00e9aliser un brandboard afin de structurer l’ensemble de mon identit\u00e9 visuelle. Cela m’a permis d’assurer une coh\u00e9rence graphique dans la suite du projet, notamment lors de la conception de mon affiche.\u00a0 KPI: taux de m\u00e9morisation spontan\u00e9e, notori\u00e9t\u00e9 avant et apr\u00e8s la campagne, temps d’exposition moyen<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-893","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/comments?post=893"}],"version-history":[{"count":97,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/893\/revisions"}],"predecessor-version":[{"id":2039,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/893\/revisions\/2039"}],"wp:attachment":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/media?parent=893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}