{"id":926,"date":"2025-12-14T15:42:19","date_gmt":"2025-12-14T15:42:19","guid":{"rendered":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/?page_id=926"},"modified":"2026-03-18T13:20:22","modified_gmt":"2026-03-18T13:20:22","slug":"affiche-rotary","status":"publish","type":"page","link":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/affiche-rotary\/","title":{"rendered":"Affiche Rotary"},"content":{"rendered":"\t\t
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Affiche Rotary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marc Production x Rotary de Vichy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Contexte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cette affiche a \u00e9t\u00e9 r\u00e9alis\u00e9e lors de mon stage chez Marc Production<\/span><\/span> dans le cadre des 100 ans du Rotary International<\/span><\/span>, un \u00e9v\u00e9nement national rassemblant les Rotary de France.<\/p>

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Charg\u00e9e de concevoir le visuel \u00e0 partir de la charte et des \u00e9l\u00e9ments officiels fournis, j\u2019ai cr\u00e9\u00e9 une affiche institutionnelle et professionnelle pour promouvoir une conf\u00e9rence sur la paix internationale, pens\u00e9e pour une diffusion nationale et une int\u00e9gration au livret officiel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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OBJECTIFS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cognitif<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Affectif<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Conatif<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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informer clairement les membres des Rotary International<\/span><\/span> de la conf\u00e9rence sur la paix organis\u00e9e pour les 100 ans, en rendant le th\u00e8me et le contexte imm\u00e9diatement compr\u00e9hensibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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transmettre les valeurs de paix, de dialogue et d\u2019unit\u00e9 afin de renforcer le sentiment d\u2019appartenance et l\u2019importance de cet \u00e9v\u00e9nement anniversaire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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inciter les membres \u00e0 s\u2019informer et \u00e0 participer \u00e0 la conf\u00e9rence, ou \u00e0 relayer l\u2019\u00e9v\u00e9nement au sein de leurs clubs.<\/p><\/div><\/div><\/div><\/div>

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CIBLE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Adultes de 30 \u00e0 65 ans, engag\u00e9s dans la vie associative ou citoyenne, sensibles aux<\/p>

enjeux de paix, de solidarit\u00e9 et de coop\u00e9ration internationale,<\/p>

int\u00e9ress\u00e9s par les \u00e9v\u00e9nements institutionnels et les conf\u00e9rences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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La planche de marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La charte graphique et le style \u00e9tant d\u00e9j\u00e0 impos\u00e9s, il n\u2019a pas \u00e9t\u00e9 n\u00e9cessaire de r\u00e9aliser un brandboard ou une veille cr\u00e9ative. Le moodboard m\u2019a permis de clarifier l\u2019atmosph\u00e8re \u00e0 transmettre, d\u2019harmoniser les couleurs et les symboles, et d\u2019assurer une coh\u00e9rence visuelle fid\u00e8le aux exigences de l\u2019identit\u00e9 existante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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J\u2019ai d\u2019abord men\u00e9 une veille graphique en analysant les supports de communication du Rotary International<\/span><\/span> ainsi que des affiches de conf\u00e9rences institutionnelles li\u00e9es \u00e0 la paix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cette recherche m\u2019a permis d\u2019identifier les codes visuels \u00e0 respecter sobri\u00e9t\u00e9, hi\u00e9rarchisation claire et symbolique universelle afin de proposer une affiche coh\u00e9rente, institutionnelle et fid\u00e8le aux enjeux de l\u2019\u00e9v\u00e9nement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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KPI qualitatifs, feedbacks, nombre de visite sur le site<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Affiche Rotary Marc Production x Rotary de Vichy Contexte Cette affiche a \u00e9t\u00e9 r\u00e9alis\u00e9e lors de mon stage chez Marc Production dans le cadre des 100 ans du Rotary International, un \u00e9v\u00e9nement national rassemblant les Rotary de France. \u00a0 Charg\u00e9e de concevoir le visuel \u00e0 partir de la charte et des \u00e9l\u00e9ments officiels fournis, j\u2019ai cr\u00e9\u00e9 une affiche institutionnelle et professionnelle pour promouvoir une conf\u00e9rence sur la paix internationale, pens\u00e9e pour une diffusion nationale et une int\u00e9gration au livret officiel. OBJECTIFS Cognitif Affectif Conatif informer clairement les membres des Rotary International de la conf\u00e9rence sur la paix organis\u00e9e pour les 100 ans, en rendant le th\u00e8me et le contexte imm\u00e9diatement compr\u00e9hensibles. transmettre les valeurs de paix, de dialogue et d\u2019unit\u00e9 afin de renforcer le sentiment d\u2019appartenance et l\u2019importance de cet \u00e9v\u00e9nement anniversaire. inciter les membres \u00e0 s\u2019informer et \u00e0 participer \u00e0 la conf\u00e9rence, ou \u00e0 relayer l\u2019\u00e9v\u00e9nement au sein de leurs clubs. \u00a0\u00a0 CIBLE Adultes de 30 \u00e0 65 ans, engag\u00e9s dans la vie associative ou citoyenne, sensibles aux enjeux de paix, de solidarit\u00e9 et de coop\u00e9ration internationale, int\u00e9ress\u00e9s par les \u00e9v\u00e9nements institutionnels et les conf\u00e9rences. La planche de marque La charte graphique et le style \u00e9tant d\u00e9j\u00e0 impos\u00e9s, il n\u2019a pas \u00e9t\u00e9 n\u00e9cessaire de r\u00e9aliser un brandboard ou une veille cr\u00e9ative. Le moodboard m\u2019a permis de clarifier l\u2019atmosph\u00e8re \u00e0 transmettre, d\u2019harmoniser les couleurs et les symboles, et d\u2019assurer une coh\u00e9rence visuelle fid\u00e8le aux exigences de l\u2019identit\u00e9 existante. J\u2019ai d\u2019abord men\u00e9 une veille graphique en analysant les supports de communication du Rotary International ainsi que des affiches de conf\u00e9rences institutionnelles li\u00e9es \u00e0 la paix. Cette recherche m\u2019a permis d\u2019identifier les codes visuels \u00e0 respecter sobri\u00e9t\u00e9, hi\u00e9rarchisation claire et symbolique universelle afin de proposer une affiche coh\u00e9rente, institutionnelle et fid\u00e8le aux enjeux de l\u2019\u00e9v\u00e9nement. KPI qualitatifs, feedbacks, nombre de visite sur le site<\/p>\n","protected":false},"author":1,"featured_media":1567,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-926","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/comments?post=926"}],"version-history":[{"count":97,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/926\/revisions"}],"predecessor-version":[{"id":2036,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/926\/revisions\/2036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/media\/1567"}],"wp:attachment":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/media?parent=926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}