{"id":961,"date":"2025-12-14T16:10:11","date_gmt":"2025-12-14T16:10:11","guid":{"rendered":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/?page_id=961"},"modified":"2026-03-18T13:18:01","modified_gmt":"2026-03-18T13:18:01","slug":"flyer-ific","status":"publish","type":"page","link":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/flyer-ific\/","title":{"rendered":"Flyer IFIC"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Flyer IFIC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Le journalisme c’est bien, le faire d\u00e9couvrir c’est mieux<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Contexte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Ce flyer a \u00e9t\u00e9 con\u00e7u durant mon alternance chez Marc Production<\/span><\/span> pour l\u2019Institut de Formation \u00e0 l\u2019Information et \u00e0 la Communication<\/span><\/span> \u00e0 l\u2019occasion du lancement du Bachelor Journalisme.<\/p>

\u00a0<\/p>

Pens\u00e9 pour un public lyc\u00e9en, il pr\u00e9sente la formation, son contenu et ses d\u00e9bouch\u00e9s de mani\u00e8re claire et attractive, et a \u00e9t\u00e9 utilis\u00e9 comme support lors d\u2019interventions dans des lyc\u00e9es de la r\u00e9gion Auvergne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

OBJECTIFS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Cognitif<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Affectif<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Conatif<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

informer clairement les lyc\u00e9ens de l\u2019ouverture du Bachelor Journalisme \u00e0 l\u2019Institut de Formation \u00e0 l\u2019Information et \u00e0 la Communication<\/span><\/span> en pr\u00e9sentant la formation, son organisation et ses d\u00e9bouch\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

susciter l\u2019int\u00e9r\u00eat et de valoriser l\u2019image dynamique et professionnelle de l\u2019\u00e9cole afin de permettre aux \u00e9tudiants de se projeter dans ce parcours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

inciter \u00e0 se renseigner, \u00e0 prendre contact ou \u00e0 engager une d\u00e9marche d\u2019inscription.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

CIBLE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00c9tudiants de 17 \u00e0 25 ans, en recherche d\u2019orientation ou de r\u00e9orientation,<\/p>

int\u00e9ress\u00e9s par les m\u00e9tiers du journalisme,des m\u00e9dias et de la communication, et en phase de choix d’\u00e9tudes sup\u00e9rieures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

La planche de marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

J\u2019ai r\u00e9alis\u00e9 un moodboard pour d\u00e9finir l\u2019univers visuel du Bachelor Journalisme de l\u2019Institut de Formation \u00e0 l\u2019Information et \u00e0 la Communication<\/span><\/span> et orienter mes choix graphiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

La palette bleu et rouge, associ\u00e9e \u00e0 des visuels comme le micro, la cam\u00e9ra et la presse \u00e9crite, m\u2019a permis de traduire la cr\u00e9dibilit\u00e9, le dynamisme et la dimension plurim\u00e9dia de la formation, tout en assurant une coh\u00e9rence moderne et adapt\u00e9e \u00e0 la cible.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

KPI: nombre de flyers distribu\u00e9s, taux de Scan du QR code<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Flyer IFIC Le journalisme c’est bien, le faire d\u00e9couvrir c’est mieux Contexte Ce flyer a \u00e9t\u00e9 con\u00e7u durant mon alternance chez Marc Production pour l\u2019Institut de Formation \u00e0 l\u2019Information et \u00e0 la Communication \u00e0 l\u2019occasion du lancement du Bachelor Journalisme. \u00a0 Pens\u00e9 pour un public lyc\u00e9en, il pr\u00e9sente la formation, son contenu et ses d\u00e9bouch\u00e9s de mani\u00e8re claire et attractive, et a \u00e9t\u00e9 utilis\u00e9 comme support lors d\u2019interventions dans des lyc\u00e9es de la r\u00e9gion Auvergne. OBJECTIFS Cognitif Affectif Conatif informer clairement les lyc\u00e9ens de l\u2019ouverture du Bachelor Journalisme \u00e0 l\u2019Institut de Formation \u00e0 l\u2019Information et \u00e0 la Communication en pr\u00e9sentant la formation, son organisation et ses d\u00e9bouch\u00e9s. susciter l\u2019int\u00e9r\u00eat et de valoriser l\u2019image dynamique et professionnelle de l\u2019\u00e9cole afin de permettre aux \u00e9tudiants de se projeter dans ce parcours. inciter \u00e0 se renseigner, \u00e0 prendre contact ou \u00e0 engager une d\u00e9marche d\u2019inscription. CIBLE \u00c9tudiants de 17 \u00e0 25 ans, en recherche d\u2019orientation ou de r\u00e9orientation, int\u00e9ress\u00e9s par les m\u00e9tiers du journalisme,des m\u00e9dias et de la communication, et en phase de choix d’\u00e9tudes sup\u00e9rieures. La planche de marque J\u2019ai r\u00e9alis\u00e9 un moodboard pour d\u00e9finir l\u2019univers visuel du Bachelor Journalisme de l\u2019Institut de Formation \u00e0 l\u2019Information et \u00e0 la Communication et orienter mes choix graphiques. La palette bleu et rouge, associ\u00e9e \u00e0 des visuels comme le micro, la cam\u00e9ra et la presse \u00e9crite, m\u2019a permis de traduire la cr\u00e9dibilit\u00e9, le dynamisme et la dimension plurim\u00e9dia de la formation, tout en assurant une coh\u00e9rence moderne et adapt\u00e9e \u00e0 la cible. KPI: nombre de flyers distribu\u00e9s, taux de Scan du QR code<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-961","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/comments?post=961"}],"version-history":[{"count":73,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/961\/revisions"}],"predecessor-version":[{"id":2027,"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/pages\/961\/revisions\/2027"}],"wp:attachment":[{"href":"https:\/\/www.portfolio-bts-com.fr\/Chloe-s\/wp-json\/wp\/v2\/media?parent=961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}